As we end the year, I couldn't help but reflect on the challenges and frustrations of running a bitcoin startup in a bear market. Not everyone will likely agree with my perspective but having learned the importance of recognizing and seizing opportunities as they arise. Options require listening to others and being open to their viewpoints. In the following bolded sections, I will share some insights and observations I've gained over the year. If you are currently building a startup, this will provide some valuable perspective and help you get back on track. Hopefully.

Building a bitcoin startup can feel like going down a tunnel with no gravity three dream levels down in a fight for your life.

State of mind: As a founder or builder embracing your unique qualities and staying vigilant in facing challenges is essential. Building something new and meaningful often requires a DIY mindset and the willingness to take on challenging tasks. However, staying true to your values is crucial as not succumbing to the temptation to take shortcuts or engage in unethical behavior. While it may seem easier to cut corners or justify questionable actions in the short term, this approach will ultimately undermine your integrity and likely cause problems down the line. Remember, you are what you are, and it's essential to stay true to yourself and your principles.

The road forward and opportunity: Imagine the route you are heading down. Draw it for yourself. While there may be many ways to reach your destination, it's helpful to map out your course and consider the various sacrifices and challenges that may come up along the way. Having the stamina for the road is just as important. So pace yourself. And remember to take care of your well-being. By cooperating with others and working together, you can increase your chances of success and achieve more incredible things.

Play to your strengths: It's essential to recognize and embrace the things that make you different. While it may be tempting to follow the crowd and copy what others are doing simply, the things that set you apart will give your work its unique touch and make it stand out. This can be challenging, primarily when you sell your ideas to others, but it's worth the effort. Continuously pursue projects that genuinely excite you and align with your passions and values. Don't wait for others to ask you to take on a task or challenge - do it. Following your instincts and embracing your unique qualities can create something extraordinary and make a meaningful contribution to your project.

Self-doubt is no excuse: You will inevitably face criticism and negativity. It's essential to have the self-confidence and resilience to stand up to this and keep going, even when things get tough. Remember, if your work is good, you will hear about it, but if it's not up to par, you will also hear about it. Don't let negative feedback or criticism discourage you - use it as an opportunity to learn and grow. By cultivating self-confidence and resilience, you can build the mental strength and fortitude needed to succeed in your endeavors.

Inspire others: I believe in the power of community and the importance of putting others before yourself. My philosophy is "built by the plebs for the plebs," which means that I believe in creating something accessible and beneficial to everyone, not just a select few. Indeed this requires a focus on the process and a desire to listen to and learn from others. You can build trust and respect by consistently demonstrating your capabilities and putting others first. First, start by insisting on the impossible and always striving for outcomes that benefit everyone. You can accomplish both while leading by example and inspiring others simultaneously.


I have been fascinated lately with the art and life of Remedios Varo, a Spanish surrealist painter who arrived in Mexico at the end of 1941, having had to flee the oppression of Vichy, France, and the Nazis. Varo was accepted by the Mexican government and granted the status of a political exile for one year, with the possibility of renewal. Mexico took more than 15K refugees into its country. All were "intelligentsia," bringing a much-needed stimulus to the country's economic and cultural development.

Color and Truth - Taupe Magazine
Taupe is an online research platform that connects color theory to digital art through literature.
Among other things this week, the theory of associating colors with truth and vice versa was a fantastic read.


December sponsor at Thriller is PlebLab